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Art Basel Miami
THE TASK
How can we innovative experience strategies to enhance the launch of Jack London's new video game, create lasting impressions on audiences and
capture content?
MY ROLE
As the lead designer, I had the honor of conceptualizing and executing a groundbreaking VR experience for artist Jack London's ShoeUzi Arena at Art Basel Miami. From ideation to implementation, this project was a collaboration between Jack, Toronto artist Okay Mojo designing the spectacular ghost inspired character and myself orchestrating the creation of an extraordinary experience that showcased a preview concept of the future game. Leveraging state-of-the-art hologram displays and immersive VR technology, I crafted a visually stunning and artistic experience that captivated the largest crowd at the SLS Hotels NFT BAZL event during Miami Art Basel Week. Our innovative work garnered recognition from prominent Miami magazines and was featured on Amazon Prime's NFTme series, solidifying our position as pioneers in the realm of blockchain art and gaming.
Welcome to ShoeUzi Arena, the debut demo to On Sight coming 2025!